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As your marketing director, Saolré​ Marketing will develop, implement and manage the Marketing Strategies, Marketing Tactics and Marketing Processes that your small business needs. We focus on integrating these efforts with your sales goals, processes and demand generation requirements. Depending on your current market position and maturity, the mix and priority of these services and campaigns will vary. For complex implementations ​that require the specialty of an agency, Saolré Marketing will manage the relationship with the agency and provide the support they will need for a successful engagement.


Strategy

  • Brand 
    • Development
    • Awareness
    • Consideration

  • Messaging Framework
    • Company Overview
    • Positioning Statements
    • Value Proposition
    • Differentiation
    • ​Customer Profile (Personna Development)
    • Key Messages

  • Marketing Plan
    • Market Analysis
    • Industry Analysis
    • SWOT Analysis
    • Competitive Analysis

  • Demand Generation
    • Campaign Strategy
    • Lead Nurturing Strategy
    • Online / eCommerce Strategy
    • Social Media Strategy


Tactics

Content Marketing

  • Articles
  • Blogs / Blog Articles
  • Brochures
  • Buyer Guides​​
  • Case Studies / Customer Stories​
  • Checklists
  • Datasheets
  • Demonstrations
  • eBooks​
  • eMails
  • eNewsletters
  • Infographics
  • Invitations
  • Landing Pages
  • Podcasts
  • Presentations
  • SlideShares
  • ​Testimonials​
  • Videos
  • White Papers
  • Webinars
  • Workbooks​

Traditional Marketing

  • Advertising
  • Conferences
  • Database Development (Client/Prospect/Target)
  • Direct Mail
  • Distributor Campaigns (MDF/Co-op)
  • Executive Briefings
  • Events / Seminars
  • Logo Development
  • Press Releases
  • Product Development / Packaging
  • Product Launches
  • Telemarketing / Appointment Setting
  • Tradeshows

Online Marketing

  • eCommerce
  • Google Adwords
  • Google Remarketing
  • Online Advertising
  • Search Engine Optimization (SEO)
  • Social Media​
  • Surveys
  • Websites
Sales/Reseller Tools
  • Battle Cards
  • Presentations
    • Corporate
    • Client
    • Reseller
    • Partner
  • Return on Investment (ROI) Tools
  • Sales Guides / Playbooks
  • ​​Scripts
    • ​Call Scripts
    • Demo Scripts
  • Templates
    • Presentation
    • HTML eMails
    • Proposal​
    • ​Letterhead​


Processes

  • ​Marketing Automation
    • Act-on Software
    • InfusionSoft
    • Marketo

  • Marketing Analytics and Reporting
    • Google
    • Campaigns