SERVICES
High-Tech Marketing Director
As your marketing director, Saolre Marketing will develop, implement and manage the Marketing Strategies, Marketing Tactics and Marketing Tools that your small business needs. We focus on integrating these efforts with your sales goals, processes and demand generation requirements. Depending on your current market position and maturity, the mix and priority of these services and campaigns will vary. For complex implementations that require the specialty of an agency, Saolre Marketing will manage the relationship with the agency and provide the support they will need for a successful engagement.
Marketing Strategy
Brand
- Development
- Awareness
- Consideration
Messaging Framework
- Company Overview
- Positioning Statements
- Value Proposition
- Differentiation
- Customer Profile (Personna Development)
- Key Message
Marketing Plan
- Market Analysis
- Industry Analysis
- SWOT Analysis
- Competitive Analysis
Demand Generation
- Campaign Strategy
- Lead Nurturing Strategy
- Online / eCommerce Strategy
- Social Media Strategy
Marketing Tactics
Content Marketing
- Articles
- Blogs / Blog Articles
- Brochures
- Buyer Guides
- Case Studies / Customer Stories
- Checklists
- Datasheets
- Demonstrations
- eBooks
- eMails
- eNewsletters
- Infographics
- Invitations
- Landing Pages
- Podcasts
- Presentations
- SlideShares
- Testimonials
- Videos
- White Papers
- Webinars
- Workbooks
Traditional Marketing
- Advertising
- Conferences
- Database Development
- Client
- Prospect
- Target
- Direct Mail
- Distributor Campaigns (MDF / Co-op)
- Executive Briefings
- Events / Seminars
- Logo Development
- Press Releases
- Product Development / Packaging
- Product Launches
- Telemarketing / Appointment Setting
- Tradeshows
Online Marketing
- eCommerce
- Google Adwords
- Google Remarketing
- Online Advertising
- Linkedin Advertising
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media
- Surveys
- Websites
Sales/Reseller Tools
- Battle Cards
- Presentations (Corporate / Client / Reseller / Partner)
- Return on Investment (ROI) Tools
- Sales Guides / Playbooks
- Scripts
- Call Scripts
- Demo Scripts
- Templates
- Presentation
- HTML eMails
- Proposals
- Letterhead
Marketing Tools
Marketing Automation
- Act-On Software
- Pardot
- Hubspot
Customer Relationship Management (CRM)
- Salesforce
- DiscoverOrg
- RainKing
eMail Marketing
- Outlook eMail
- gMail
- Constant Contact
- Yesware
WordPress Themes
- Elegant Themes “Divi”
- Key-Design “KeySoft”
- Kriesi “Enfold”
- ThemeCo “X”
- ThemeNectar “Salient”
- Theme Fusion “Avada”
Adobe Creative Cloud
- Acrobat (PDF Editing)
- Audition (Audio Editing)
- Encore (DVD Authoring)
- Illustrator (Illustration Editing)
- InDesign (Print Design)
- Lightroom (Photo Editing)
- Photoshop (Graphics Editing)
- Premiere Pro (Video Editing)
Marketing Analytics & Reporting
- Google Analytics
- Campaign Reporting